Haliburton Real Easy Ryders is a recreational cycling club located in Haliburton, Ontario. Wanting to unify the club, they asked me to design a cycling shirt that would capture the unique lifestyle of the members and bring out their playful nature.
Art Director
Illustrator & Typographer
Project Manager
The Logo:
I listened to the requests of the club for unique shirts and did one better, designing them a club logo that blends machinery and nature. The colour palette was pulled from the landscape and the need for visibility on the road.
Cycling Shirt:
The logo led to a shirt which captures the rugged terrain of the Canadian Shield, lakes and forested hills–exactly the kind of roads these ‘ryders’ favour. The shirt even has the ubiquitous ‘bug splat’ so common to that neck of the woods.
Glenwood Consulting Inc.
